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Our Story

THE HIGH STRESS FAVOUTIRE

We are Colby and Amanda, founders of Southern Folly Apparel. We both grew up in small towns of the Carolinas and share a love of being outdoors. We met in 2015 while in college and have since built our life together. We are excited to raise our children to appreciate the same love of outdoor activities and southern way of living that we share.

Who We Are ?

THE HIGH STRESS FAVOUTIRE

The vision for our company began in 2021 with a desire to create a brand of comfortable, custom apparel and accessories to showcase our love for the outdoors. With Colby’s background in graphic design, we take pride in creating all of our product designs and logos used for the company. We are so thankful to share our current products with you and strive to continue creating products that you’ll love. Thank you for your support of our small family business!

Design

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Inovation

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Journey

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Behind The Brands

We are a female-founded, 100% woman-led team of collaborative dreamers who value innovation, curiosity and free-thinking fearlessness in everything that we do. We take immeasurable pride in our work, intentionally stitching love into the very fiber and fabric of our designs. We are small, but we are a mighty group of talented individuals dedicated to bringing you otherworldly designs with imagery to match.

Ferguson

Designer

Saga Norén

Developer

Karen Ryan

Developer